HOW CAN WE GET OUR SITE TO COME UP MORE TO THE FRONT ON GOOGLE SEARCH?

This question is always asked by people having an existing website or when launching a brand new website.

In the world of search engines, Google takes their own sweet time in ranking or positioning websites. In most cases a website gets picked up or cached in Google in 3 to 4 weeks. There is no way to rush Google or get moved to the front of the line. You have to wait in line with everyone else.

Same goes for all the other major search engines to include Yahoo, MSN, AOL Search, ASK.com and other popular search engines.

Over the long-term the most effective way to increase or extend your website over Google (getting found on the 1st page of Google for content driven searches) is too add more pages and more content. Google loves content.
There are some finite ways you can tweak your content by way of using links, text formatting and unique meta tags; but at the end of the day it is all about content.

Web Page Content is KING

EACH PAGE IN YOUR WEBSITE IS AN OPPROTUNITY TO TELL GOOGLE WHO YOU ARE, WHAT YOU DO, WHAT YOU SELL and so on.

Think of it this way; 10 page website has 10 road markers on the Web. And each of these road markers contains instructions in how to find your website.

The more road markers you have or 'web pages' you have increases your chances of getting found in Google searches.

This is the MOST IMPORTANT thing you can do if you want to grow your presence on Googles search engine.

Writing Content for Your Website

Developing well-written content for your website can be an arduous task.
If you can budget the services of a professional copywriter it is well worth the cost. Especially if you can find a copy writer who understands search engine optimization.
We use the services of David Rourk, of Rourk Public Relations. David understands the finite art of writing copy for website visitors and search engines.

Developing Ideas for Webpage Content

Share your expertise with your website visitors. Do this through your website. Every day people look-for, seek, ask and search for information over search engines. Search engines receive thousands of queries every second of every day.

Recently I received an email from an attorney in Houston, Texas who wanted more information in regards to PDF documents. He had been searching for 'how to' articles over Google and found an article I posted on my website 3 months ago in regards to how to optimize a PDF file.

SHARE YOUR KNOWLEGE AND EXPERTISE WITH YOUR WEB SITE VISITORS!

Create new web pages for:

Case Studies
News and Events
Frequently Asked Questions
Breaking News
Customer Testimonials
Partners and Resources
'How-To' informational pages

Boosting Your Website with Outside Links

If you have friends or peers who have establish website(s) that contain content related to your website, then politely ask them to *link to your website. This is known in the industry as a one-way link.
* It is not necessary and even advantageous if you do not link back to them.
If you can get an established website to link to your website it will help boost your website's importance in the eyes Google.

NOTE: One way to get seen quickly on Google would be to participant in the Google AdWords sponsored links program. AdWords is Google's advertising platform offering both cost-per-click and cost-per- impression pricing for advertisements served on Google.com and partner sites.

I believe it is a good strategy to have organic and sponsored listings on Google. Also in the related articles below you can perform some additional online tasks to help extend your website's presence over Google.

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